10 Books Every Entrepreneur Should Read In 2021

Books every entrepreneur should read

Written by Johnson Temiloluwa

Johnson Temiloluwa is many other things creative but, first a storyteller laced with simplicity. Times when she’s not writing, she is watching movie or thinking of how to get plantain.

May 29, 2021

If there’s one thing that I’m sure of, it is that learning never stops and reading books is one way that aids learning.

Elon musk is an avid reader.

Barrack Obama makes it a habit to read every night. Mark Zuckerberg reads a book every two weeks. Mark Cuban reads for more than three hours every day. Bill Gate reads about 50 books per year.

All these successful self-made entrepreneurs have one thing in common; reading books.

Entrepreneurs don’t have much time at hand but they are voracious readers. 

On That Note,

Here Are 10 Books You Should Read As An Entrepreneur

1. Purple Cow: Transform Your Business By Being Remarkable By Seth Godin

Purple cow Seth Godin

Every entrepreneur sells not just products and services, but also a part of themselves. It’s only right to sell a remarkable one.

In this book, Seth highlighted that you are either a purple cow or you are not. That is, you are remarkable or invisible. 

More businesses are popping up and unless you are unique and find a way to stand out.

This book was published in the year 2007 but it is still relevant today.

You can get it here.

2. Poke the box: When Was The Last Time You Did Something For The First Time? by Seth Godin

Poke the box: When Was The Last Time You Did Something For The First Time? is one book every entrepreneur should read

This mind-questioning book by this marketing superstar; Seth Godin explains the logic and thinking behind complaining about failure without actually doing anything remarkable. 

It doesn’t exactly advise you on what to do but rather opens up your mind and lay a foundation on a mind refurbish. It probes and pushes one to think of inventing or starting something new, remarkable even.

Poke the box is the push that one needs to create and learn from change.

There is a phrase he made that has stuck with me.

“Our economy is not static, but we act as if it is…”

Seth Godin advices entrepreneurs to stop waiting for a road map but rather draw one now.

3. Deep Work ( Rules For Focused Success in A Distracted World) by Cal Newport

Deep Work ( Rules For Focused Success in A Distracted World) by

Focus is a skill that allows you to quickly master complicated information and produce better results in less time.

There is so much noise outside your head as an entrepreneur, inside your head even. This noise causes distraction and it affects ones focus as an entrepreneur.

Are you the kind of entrepreneur that gets pessimistic when you other entrepreneurs around you doing well? Or you are so insecure and distracted by your own and others’ voice?

The American non-fiction  Author and Computer science professor wrote this book just for you.

Deep work expresses impact in a connective age like this. It states why focus is needed and goes on to provide four rules to make that happen for you as an entrepreneur. 

4. The Power Of Broke by Daymond John

The Power Of Broke is one book every entrepreneur should read

Daymond takes one on a ride of how starting a business with a low budget can actually turn out to be an entrepreneur’s greatest competitive advantage. He started to sew t-shirts in his room and would go out to sell by the roadside.

The branding consultant shared with his own experience how power of broke forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser-focused on your goals, and come up with those innovative solutions required to make a meaningful mark.

This is a book every entrepreneur should read.

5. Start With Why By Simon Sinek

Another great book every aspiring entrepreneur should read is Start With Why By Simon Sinek

There are lots of thought-provoking fundamental questions in this masterpiece by Simon Sinek, one of which is, “ Why are some people and organizations more innovative, more influential, and more profitable than others”

Start with why is wrapped in simplicity and interactive tone, you would almost guess that the author is a TED talker and his talk on start with why is the third most popular TED Talk in the world. 

It makes an entrepreneur question why are they are starting that business and restrategizing.

6. The Art Of War by Sun Tzu

Every entrepreneur should read this classic

If you are interested in wisdom oriented books, this is a jackpot. The Chinese strategist made several noteworthy quotes in The Art of War but three stuck with me.

“ Ponder and deliberate before you make a move” 

“There are five essentials for victory: He will win who knows when to fight and when not to fight. He will win who knows how to handle both superior and inferior forces. He will win who’s army is animated by the same spirit throughout all it’s ranks. He will win who, prepared himself, waits to take the enemy unprepared. He will win who has military capacity and is not interfered with by the sovereign.”

“The principle on which to manage an army is to set up one standard of courage which all must reach”

Times when you need a pat on the back or a light scold to get up and do something as an entrepreneur. Times when you need to strategize but you don’t have the muse or will, this is a book to read.

This is one book every entrepreneur should read.

7. To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink

To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink

This is another book every entrepreneur should read. The New York Times business bestseller and author of Drive and A Whole New Mind explain how humans have the natural instinct to want to sell. Every day, more than fifteen million people earn their cash by persuading someone to buy what they are selling.

An entrepreneur is someone that knows how to persuade and get their products sold. 

Enhancing that persuasion spirit in you is made possible by to sell is human.

The American author managed to make this book entertaining and informative.

In my own opinion, this is a book every entrepreneur should read.

8. Measure What Matters By John Doerr

Measure What Matters By John Doerr Is one book every entrepreneur should read

“Whether you are a seasoned CEO or a first-time entrepreneur, you’ll find valuable lessons, tools and inspiration pages of measure what matters. I’m glad John invested his time to share this to the world.”

The above review made me want to grab a copy of this piece so fast. 

Measure what matters is a book for all level of entrepreneur and it expresses explosive growth.

This book makes an entrepreneur a better entrepreneur, and a better manager even.

9. The Power Of Now By Eckhart Tolle

If you are an entrepreneur then you really should read this book

As an entrepreneur, the thoughts in your head while reading a book shouldn’t just be on how you want to change your business but also your entire life.

The power of now is the best book to read in order to achieve this.

The author calls it “a guide to spiritual enlightenment” and indeed, it is.

This book emphasizes on living in the “now” – the present.

We often forget to live in the present, we spend more time worrying about the future.

Think of it as a reminder of now. Dear entrepreneur, do not get lost in the fray.

Read the power of now.

10. The Secret By Rhonda Byrne

The secret by Rhonda Byrne

Jack Canfield says, “The law of attraction states that whatever you focus on, think about, read about, and talk about intensely, you’re going to attract more into your life.”

Rhonda’s The secret is a book to remind one of  the law of attraction.

It’s an eye opener and indulgence of focusing on the things we attract.

The concept of everything being connected and attractions happening the more we focus was aptly described and conveyed in this book.

You should read it.

Remember, thoughts can change a person’s life directly.

Personally, I think growth as an entrepreneur is directly proportional to reading insightful books that every entrepreneur should read, like the ones I have listed above.

Decide today, to read one (or all) of them. 

In case you are still wondering why reading books is important, check out these 9 reasons why you should read books.

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