The Life and History of Sir Ahmadu Bello Sardauna

The Life and History of Sir Ahmadu Bello Sardauna

Sir Ahmadu Bello, popularly known as the Sardauna of Sokoto is arguably one if not the most politically powerful man to have walked the northern Hemisphere of Nigeria. The Sardauna of Sokoto was a reputable statesman, a focused politician, and a well-admired and loved diplomat.

Every Nigerian, and all human being are created equal, endowed by God with rights among which are life, liberty, equal opportunity, blessings and the legitimate pursuit of happiness.

John Paden, Ahmadu Bello Sardauna of Sokoto : Values and Leadership in Nigeria

Ahmadu Bello is a descendant of the famous Islamic Cleric and Jihadist, Usman Dan Fodio who founded the Sokoto Caliphate.

Early Life of The Sardauna

Ahmadu Ibrahim Bello was born in the city of Rabah, on June 12 1910 to the family of Mallam Ibrahim Bello. His father held the title of Sarkin (king of) Rabah. He was from the early age of four Islamically educated at home, where he learned the Qur’an, Islamic jurisprudence, and the Prophetic traditions which were expected as a descendant of the great Sheikh Muhammad Bello, son of Dan Fodio.

Schooling and Education

After his homeschooling, at the age of eleven, he then attended Sokoto Provincial School and afterward the then Katsina Teacher’s Training College (now Barewa College, Zaria). During his school days, he was popularly known as Ahmadu Rabah.

Sardauna is an ardent lover of sports
Sardauna is an ardent lover of sports

He graduated in 1931 and subsequently became (appointed by the sultan) the English teacher in Sokoto Middle School. Like the majority of other northern royals, he is an accomplished horseman.

Early political Activities

In 1934, the Sardauna was made the District Head of Rabah by the then Sultan, Hassan dan Mu’azu, who succeeded his brother. In 1938, Ahmadu Bello was promoted to the position of the Divisional Head of Gusau (present Zamfara State capital), thus, making him a well-standing member of the Sultan’s council.

At a very young age of 28, in the year 1938, After the demise of Sultan Hassan dan Mu’azu, he attempted to become the Sultan of Sokoto but was not successful, losing to Sir Siddiq Abubakar III (his first cousin) who reigned till his death in 1988.

As Sir Siddiq Abubakar III, the new Sultan assumed the seat of power, he immediately made Sir Ahmadu Bello the Sardauna (Crown Prince) of Sokoto, a chieftaincy title, and promoted him to the Sokoto Native Authority Council, noticing he commanded a high morality and intellectuality. These titles by default made him the Chief Political Adviser of the Sultan.

The Sardauna of Sokoto was eventually put in charge of the Sokoto Province to oversee its 47 districts and by the year 1944, he had returned to the Sultan’s Palace to work as the Chief Secretary of the State Native Administration, which meant he held the traditional Islamic title of Sardauna as well as a British Colonial Office. This appointment was in line with the British Policy of indirect rule.

Involvement with The Northern People’s Congress

In the 1940s, sir Ahmadu Bello joined the Jam’iyya Mutanen Arewa party, which later became the Northern People’s Congress (NPC) in 1951. After his appointment as the Chief Secretary of Native Administration, he traveled to England on a government scholarship to study Local Government Administration, which broadened his understanding and knowledge of the western form of governance.

After Sardaunan Sokoto’s returned to Nigeria in 1952, in the first-ever held elections held in Northern Nigeria he secured a seat in the House of Assembly of the Northern region of the country, and when there was a new constitution that came into being, he was appointed as an Executive minister of Survey and Works.

He was also minister of Works, Local Government, and Community.

Political Activities in NPC

As a member of the house of assembly, he became a prominent voice for northern interests and adopted a style of consulting and consenting with the major representatives of the then northern emirates; Kano, Borno, and Sokoto. He was also selected to be a part of the committee that redrafted the Richards Constitution and he attended the general conference in Ibadan.

His participation in the assembly and the constitution drafting committee brought him much appreciation and admiration in the north and was asked to take on leadership positions within Jamiyya Mutanen Arewa.”

Two years after his appointment as minister, the Sardauna of Sokoto became the first and sadly the only Premier of the North, being the leader of the Northern People’s Congress, the ruling party at the time.

Sir Ahmadu Bello with the Emir of Kano Muhammadu Sanusi I
Sir Ahmadu Bello with the Emir of Kano Muhammadu Sanusi I

In 1959, during the independence elections, the Sardauna of Sokoto, Ahmadu Bello led the NPC to win the majority of the parliamentary seats. The NPC allied with the National Council of Nigeria and the Cameroons (NCNC) led by Dr Nnamdi Azikiwe, forming Nigeria’s first indigenous government which led to Nigeria gaining its independence from Britain.

During the formation of the 1960 independence government, Ahmadu Bello, the president of the NPC, was by default supposed to be the Prime minister of the newly formed government. But the Sardauna had other plans than leading the newly formed independent government, he chose to remain Premier of Northern Nigeria and redirected the position of Prime Minister of the Federation to his deputy of the NPC, Sir Abubakar Tafawa Balewa.

Sir Ahmadu Bello’s Achievments

Ahmadu Bello’s many political accomplishments include; establishing the Northern Regional Development Corporation (NRDC), which subsequently became the Northern Nigeria Development Corporation (NNDC), the Bank of the North, the Broadcasting Company of Northern Nigeria (BCNN), and the Nigeria Citizen Newspapers. The Sardauna saw the North as far less developed; structurally as well as economically than the South, and he argued that the North needed to catch up and a matchup with the South for the sake of national harmony hence his policy of Northernization.

His leadership characteristics were a mishmash of religious, traditional and modern values and his obligation in colonial and post-independence Nigeria was performing these different roles in the northern region.

He made it a major priority of his that the North would be at par politically and economically with the Western and Eastern regions.

Sardauna’s Death and Assassination

On the 15th of January 1966, Sir Ahmadu Bello was assassinated by Major Chukwuma Kaduna Nzeogwu a Nigerian Army officer in a coup that toppled Nigeria’s post-independence government. Before the coup d’etat, he had received warnings from the Premier of the Western Region Samuel Akintola, and Brigadier Samuel Ademulegun.

He was still the premier of Northern Nigeria at the time.

This was the first coup in the history of Nigeria, which catapulted the rise of a series of military reigns and coups in the country’s politics. Also assassinated in the coup was his long-time friend and deputy, Alhaji Sir Abubakar Tafawa Balewa alongside many other notable political elites in the north and western region of the country.

Ahmadu Bello’s Legacy, Honours and Awards

During his lifetime, he had received a lot of honours and awards, including honorary doctorates of Law from UNN (University of Nigeria Nsukka) in December 1961 and an honorary degree from the University of Al-Azhar in Cairo in 1962. He was made a Knight of the British Empire (KBE) by Queen Elizabeth II in 1959 just before the colonial rule came to an end.

He established the Ahmadu Bello University, Zaria in 1962, the second largest University in Africa, which was named after him. He was the University’s first Chancellor. The 200 Nigerian naira carries his portrait.

Sir Ahmadu Bello during the groundbreaking ceremony of ABU
Sir Ahmadu Bello during the groundbreaking ceremony of ABU, Zaria

Sir Ahmadu Bello also has several roads named after him in almost all states in northern Nigeria. The stadium in Kaduna is also named after him. His residence in Kaduna where he lived, is now a centre of Research and Historical Documentations under Ahmadu Bello University, Zaria.

The memory of Sardauna lives in the minds of millions of northern Nigerians.

Allah Jikan Gamji!

This Is How You Make Your Marriage Work with Stepchildren

This Is How You Make Your Marriage Work with Stepchildren

In a real sense, not every single parent raising a child can remain single for the rest of their life after a separation from their ex-partner—either through death or divorce. There comes a time of longing for affection, a pressing desire to share the family burden with a listening ear most especially when raising a child with autism or planning and utilizing the family budget.

However, it becomes frustrating if your kids find it difficult to accept your newly found spouse irrespective of gender. Therefore, It’s wrong to ignore your kid’s feelings by going ahead with the relationship. In contrast, encourage your spouse to learn how to make a marriage work with stepchildren to achieve a happy home.

8 Ways To Make A Marriage Work With Stepchildren

1. Appear Friendly To Win Your Stepchildren Support

Kids are attracted to open-hearted and friendly personalities. In other words, they feel secure in their presence and trust such a person who is about to become their new dad or mom depending on the situation.

Therefore, whenever you are around your stepchildren, put on a welcoming smile, speak with a calm tone and tolerate all their wrongs until there is a significant increase in the love bond between you and them.

2. To Make A Marriage Work With Stepchildren Show Support In Their Interest

Perhaps your stepchildren have discovered their passion. It’s a perfect medium to leverage on and make them accept you. Everyone loves whoever supports and encourages their passion and wants the best for them.

This same principle applies to kids. Therefore, if you must learn how to make a marriage work with stepchildren you must be prepared to support their talent even if you don’t like it.

3. To Get Along With Stepchildren Assist Them In Certain Activities

To prove yourself worthy you must be ready to go the extra mile. This involves assisting them with anything they find challenging to carry like certain household chores for kids and helping with their school assignments—this enhances their academic performance.

Subsequently, they begin to find you supportive and look up to you for other things.

4. Avoid Imposing Your Will If You Need A Healthy Relationship With Stepchildren

Be reminded that you are new into their lives and it will take a lot of time and effort to make them see the real you. Hence, it’s not the time to begin imposing your will on them. Preferably give them suggestions and advice on the step they are about to take and allow them to make their own decisions for themselves.

Most importantly, avoid arguing with them to prove yourself right.

5. Bring Gifts Each Time You Go Visiting

How to make a marriage work with stepchildren entails appeasing them with gifts of all varieties. However, this must not be something too expensive or an everyday duty but regular.

In essence, it’s the heart that gives that matter and not the gift itself. Giving stepchildren gifts shows that you aren’t a stingy kind of person. Similarly, makes the children happy and always want to hang around with you.

6. Erase Anger And Negativity While Around Your Stepchildren

Despite how annoying your stepchildren may be, never lose control of your anger, it’s dangerous and can ruin your aim of being accepted as a parent.

Similarly, avoid using negative words while communicating with them, most especially when they fail at doing something right—being negative tears down their self-esteem and makes them hate you. Instead, encourage them to put in their best next time.

7. Take Them Out Together With Your Spouse

Don’t make the mistake of excluding your stepchildren when going on outings with your spouse, it sends a message that you care about them.

However, one of the fastest routes on how to make a marriage work with stepchildren is by hanging out with your spouse and his/her children. This single act portrays you as a responsible mom or dad.

8. To Make A Marriage Work Out With Stepchildren Show That You Love Your Spouse

Kids can give you a pass or a fail card by examining your love for their single parent. If you make your spouse happy indirectly the kids will be happy. Furthermore, always give your maximum support and understanding to your spouse.

Most importantly, listening attentively when they share their burden and provide solutions to their needs without time wastage.


Persistence is key when it comes to how to make a marriage work with stepchildren. Stepchildren can make your effort appear useless and make you want to give up. However, that’s when you should keep on trying to be optimistic about building a loving relationship with your stepchildren.

Don’t forget to share your comments below on the best possible ways to get along with stepchildren.

Biography of The Revolutionary Aminu Kano

Biography of The Revolutionary Aminu Kano

Mallam Aminu Kano was a popularly known and respected Northern Nigerian politician and one of the frontline anti-colonial activists who have a record of motioning towards the democratization of Nigeria and freedom of speech. In the 1940s he led a socialist movement in the northern part of the country which was in opposition to British rule and their presence in the country.

Background of Aminu Kano

Aminu Kano Yusuf was born on the 9th of August 1920 to the family of Mallam Yusuf and Rakiya at Sudawa, Gwale Local Government. He spent his early life at Gwammaja, Dala Local Government in Kano State.

Aminu Kano’s father, Mallam Yusuf was an Islamic scholar and a mufti at the Alkali court in Kano. His father belonged to the clan of the Gyanawa Fulani, an esteemed lineage known for producing many judicial scholars and serving as advisers to the Emirs of Kano.

Mallam Aminu Kano’s mother was from the Fulata Borno family of Mamman Zara, an Islamic Scholar. His paternal grandfather Hassan, was a wealthy merchant.

Schooling and Education of Aminu Kano

Between 1930 to 1937, Aminu Kano attended Shauchi Primary School and Kano Middle School (now known as Rumfa College). He then enrolled in the then Katsina College (now Barewa College) in 1937. After earning his teacher’s certificate, he began to teach at the Bauchi Training College in 1942.

He was among the seven offered scholarships in September 1946 for a year’s study at the University of London’s Institute of Education alongside Sir Abubakar Tafawa Balewa, who later became the only Nigerian prime minister.

Early Political Activities

In March 1948, after his return from England, Aminu Kano formed the Northern Teachers Association (NTA) being the first successful regional organization in the North. But because of his known reformist and anti-colonial stance, to prevent a faceoff with the authorities he included conservatives such as Shettima Ajiram as the president and Tafawa Balewa as the vice of the organization. Malam Aminu Kano took the role of General Secretary of the organization.

Although at the time, there was already a Nigerian Union of Teachers in the southern part of the country, Malam wanted an organization that would be free of possible southern domination. However, after his departure, the northern group eventually became affiliated with the southern union.

Aminu Kano was often at confrontational ends with the colonial government. He ridiculed its misuse of taxes as well as the exploitation of Nigeria’s resources for Britain’s advantage. His clear opposition led the British colonialists to plan several attempts to do away with him. One of such many tactics was the offer of a scholarship to study in England.

Unlucky for the colonialist, after his return to Nigeria he was more entrenched with anti-colonial sentiments. This made the colonial government make further attempts to bribe him with different official positions, including an editorial position of a newspaper, as well as a job as a financial accountant for the government. Luckily, he saw through their facade and rejected it.

While in Bauchi, he dabbled in multiple political issues that weren’t confined to only his teaching activities. For instance, Mallam Aminu Kano wrote a controversial pamphlet, ‘Kano, Under the Hammer of the Native Administration’. This was as a result of the Colonial government denying his father the appointment as the Chief Judge of Kano state.

He afterwards began writing for other newspapers and magazines.

Aminu Kano’s Formation of One of The First Parties in Northern Nigeria

In 1943, Malam Aminu Kano alongside Sa’adu Zungur and Tafawa Balewa founded the Bauchi General Improvement Union (BGIU). It originated from the Bauchi Discussion Circle, a group whose activities were eventually constrained as a result of an attack by Aminu Kano on the indirect rule. The BGIU is considered the first political party in northern Nigeria despite its short life span.

In an attempt by the British to limit the political activities of Aminu Kano, in 1949, he was transferred to the Teacher Training Centre in Maru, Sokoto (now the College of Education in Maru, Zamfara State) to be its headmaster. When the British discovered that his transfer only increased his anti-British sermons, they offered to transfer him to the University of Oxford as a lecturer in Hausa, a position he immediately rejected.

Involvement in Northern People’s Congress

Aminu Kano in 1950 decided to stay in Sokoto having being asked to give up his profession of teaching, due to the pressure mounted by the colonial government. While there, he joined the Jam’iyyar Mutanen Arewa, a Northern Nigeria association that later became the Northern People’s Congress (NPC) in response to the 1951 Macpherson Constitution.

This party became the leading party in Northern Nigeria as well as Nigeria as a whole during the First Republic. Because of a difference in ideology, in that same year, he led a faction of young minds with similar thoughts to form the Northern Elements Progressive Union (NEPU).

Malam Aminu Kano’s Political Activities in NEPU

Under the leadership of Aminu Kano, the new faction consisted of other radical intellectuals such as Magaji Dambatta, Abba Maikwaru and Bello Ijumu. These intellectuals were synergized in the opposition of how the native administration governed the region.

The advent of the NEPU gave rise to two separate political parties in the north. In 1951, NEPU participated in the Kano primary elections and was fairly successful. However, with the engagement with the Northern People’s Congress, Aminu Kano began to face serious challenges, especially in the two federal elections. In 1954, Aminu lost his federal House of Representatives seat to Maitama Sule. In 1956 he didn’t even have enough votes to win a seat in the Northern Regional Assembly.

Malam Aminu Kano however succeeded in gaining a major regional seat in the 1959 parliamentary election. He won the Kano East federal seat as a candidate of NEPU, which had allied with Dr Nnamdi Azikiwe’s party, the National Council of Nigeria and the Cameroons (NCNC – later the National Council of Nigerian Citizens). He became the deputy chief whip while in the federal House of Representatives.

Having a good relationship with Tafawa Balewa (who was chosen as the prime minister in 1959) and other stakeholders of the NPC, allowed Aminu Kano to take on positions of national responsibility despite his local antagonism.

He was amongst the country’s delegates to the UN at the bridge of Nigeria’s independence in 1960.

Aminu Kano’s Later Political Activities

The military regime, which started on January 15, 1966, causing the end of the First republic. Aminu Kano later served in General Yakubu Gowon’s government as a Federal Commissioner of Health.

After about twelve years of ban on political parties, the military government lifted the ban in September 1978. After the ban, five new parties emerged within a few months. These include; the Nigerian People’s Party, the Unity Party of Nigeria (led primarily by Chief Obafemi Awolowo), the Great Nigeria People’s Party, the National Party of Nigeria and the People’s Redemption Party.

The People’s Redemption Party (PRP) was led by Mallam Aminu Kano and Edward Ikem Okeke who was the Deputy President, while Sam Ikoku was the Secretary-General. The party was considered as the Second Republic reincarnation of NEPU, leaned towards a populist framework.

In 1979, Aminu Kano emerged as the party’s presidential candidate where he lost to Shehu Shagari, Nigeria’s first Executive President. His party however won two gubernatorial seats in Kano and Kaduna. In 1983, Malam Aminu Kano chose a woman, Bola Ogunboh, as his vice-presidential running mate, the first in Nigerian history.

He died before the elections.

Achievements of Aminu Kano

Northern Nigeria during the pre-colonial and post-colonial period was marked by a societal abyss that allowed the aristocrats and feudal class to subject the proletariats to much oppression and exploitation. The commoners, Talakawa, were made to pay various exorbitant and unnecessary taxes, forced to provide free labour by farming lands owned by the feudal class and much more.

Mallam Aminu Kano called on the people to fight against tyranny and to demand the right to be regarded as humans with freedom and dignity. The commoners joined NEPU in groups, making the authorities and traditional rulers uncomfortable with the party’s ideology.

Malam Aminu Kano’s Political Ideology

Due to NEPU’s ideological stand that demanded the emancipation of the commoners, thousands were jailed without trial, forced into exile or tortured. Aminu Kano also fought to break up ethnically-based parties, which was why he allied with the NCNC.

This concept was well-received from the party’s support base of petty traders and craftsmen, men and women who were majorly migrants searching for trade opportunities and who shared few ethnic similarities with their host communities. He also proposed a taxation system that placed heavy taxation on the rich in the region.

He was notably one of the few Nigerian politicians that supported equal rights for women.

Malam Aminu Kano’s Death

Mallam Aminu Kano was found dead in the early morning of Sunday, April 17, 1983. He was found by his wife Shatu, after suffering from a stroke as a result of cerebral malaria.

He died aged 62.

Aminu Kano’s Legacy

Malam Aminu Kano has the Aminu Kano International Airport and Aminu Kano Teaching Hospital, both in Kano State, named after him. He also has a college and a major street all named after him in the state.

The house he lived in, Mambayya House is now the Centre for Democratic Research and Training under the management of Bayero University.

7 Things Every Parent Raising a Child With Disabilities Needs to Know

7 Things Every Parent Raising a Child With Disabilities Needs to Know

Parenting is one of the most herculean tasks in the world from time immemorial. It’s an automatic job you receive the moment you have a child or even children. Parenting is a job that loads with incessant responsibilities every day without rest. The only time a parent gets recess is when the child has become a full-fledged adult. However, raising a child with disabilities is a special responsibility. It requires extra patience, extra parenting, and above all, extra painstaking efforts. This is so because a child with disabilities is a unique being in the eyes of our Creator.

Let me take you through some of the things you may need to know as a parent raising a child with disabilities.

What to Know if You are Raising a Child With Disability

1. Enjoy Playing With a Disabled Child

Children are innocent and sinless creatures. You can’t take it from them. They spend most of their growth playing. It is said that whenever a child is growing up, those forms of play he engages himself with aid in the development of his brain. Children with disabilities also love to play. As a parent raising one, you must focus on playing with them. A child with disabilities who doesn’t see his parents play with him can give him negative thoughts instantly. 

He’ll probably assume his parents don’t want to play with him because he’s different from his other siblings. Moreover, even if you’re a parent who goes to work and returns home as late as 4 pm or 5 pm, whenever you set foot in your home, try and locate your disabled child and play with him. Show him you live for him. Whenever you’re not nearby, flood his surroundings with toys. It’s also very effective in raising them.

2. Create Time to Take Your Disabled Child for Fun Activities

Who doesn’t love outings? Outing with family is top-notch. Imagine carrying out a disabled child from home, he’ll think you’ve taken him to another country. Sometimes parents don’t like exposing their disabled children to the outside world due to paranoid presumption. As such, that child will feel like he has been put behind bars. And so his life will resemble that of a recluse.

But then, with the help of a timely outing, he gets to see the world in a better way, sees how expansive, he gets to gamble with his siblings and other people. Because of this, his love for his parents will magnify because he’s being treated like other children. This is very effective when raising a child with disabilities.

3. Praise Them to Make them Happy

Naturally, whenever a child is evolving, he’s bound to try out new things and confides in his parents. So, with a disabled child, laud them frequently. Remember, the aim is to treat them specially. Even normal children require praise too.

However, if you’re raising a child with disabilities, let him feel like he is a normal child but add extra condiments to your parenting. Never criticize. I know that’s nearly impossible because humans are fickle. But a child with disabilities is different, one mistake could lead to a cascade of mental breakdown.

A disabled child is very fragile which is why soft and constructive criticism can come in handy.

4. Visit a Therapist if Needed

Being a parent is a gift for many, while for some, it is a course you must learn. If you happen to be a parent raising a child with disabilities and feel utterly oblivious, rather, ignorant of how to go about things. It’s a simple calculus, meet therapeutic personnel with sheer experience in parenting a child with disabilities. You should frequently visit the therapist so that you’ll get sound knowledge of how to be the best parent to your disabled child. And if you happen to have tons of questions, ask so that you’ll be enlightened more.

Knowledge of parenting a child with disabilities is vast and the course itself never ends. As such, the practice is harder than the theory.

5. Adopt Proper Parental Diction

An ideal parent sifts his wording meticulously before he utters it to his children. Psychology says that most children’s behavioural nuances and utterances emanate from their parents. Children are mostly copycats of their parents.

Significantly, for you to speak to your disabled child in an ideal way, it is germane to never use vulgar or obnoxious language at them and even with them. Your vocabs should constantly be on word check to avoid bad parenting. A child with disabilities is also a normal child in front of his parents which is why a parent must raise them well with the appropriate diction while speaking.

To wrap it up, you’re also teaching him decorum in speech.

6. Cultivate a Patient Attitude With Them

Raising a child with disabilities requires a heap of patience. You may think it is simple to handle until you have a child born with the marionette strings of autism. These are special children that will sweat you out. Even when they are growing up, you’ll have to always be there for them despite their poor communication skills. Not just children with autism, even those blessed with dyslexia amongst others. You need to learn how to be patient with kids.

Parents should never relent, nor retire nor repose whenever their raising children with disabilities. It is very difficult, but with piles and heaps of patience, it’ll become a normal routine of responsibility and they’ll thump their chests as proud parents.

7. Avoid Dissociation From the Outside World

Sometimes, some parents are the architects of their children’s inferiority complex. I say this because there are a lot of parents out there today who hide their disabled children at home. They have a first-class paranoia that the world would laugh at them or feel irritated by how God morphed them. This should not be the case. Instead, parents must avoid taking them away from friends, family members, and even playmates.

Children with disabilities need people to enliven them to experience smooth growth. The parents of disabled children need to educate other children who feel disgusted to stop such puerile acts. Make them understand that God’s artwork shouldn’t ever be ridiculed under any circumstances.

Parents should encourage their disabled children to mingle with people from time to time so that the cancer of the inferiority complex won’t cripple them.


Raising a child with disabilities is a true testament to parenthood. In the beginning, it will seem like God has punished you and your world is falling apart. But then, with such a kind of child, you’d be forced to comprehend that it’s a blessing to you in ways you can’t possibly fathom. You will learn to connect better with children who have never experienced love before. Your level of parental tolerance will also rise.

A parent who can raise a disabled child can help any kind of child through any form of developmental drawbacks. And any parent who doesn’t know how to raise a disabled child, with the help of the aforementioned ways, shall excel in no time.

If you’re a parent who has battled or is still battling with raising a child with disabilities, feels free to share your own experience in the comment box.

8 Best Ways to Sell Your Products Online In Nigeria

8 Best Ways to Sell Your Products Online In Nigeria

Social Media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels. This makes it the best way to market your products online. People are on social media all day, every day. Every business owner, who can get customers who will buy his products regularly, is what makes his work complete which makes online marketing the best way to sell your products.

The best ways to market your business online may include ways like;

How to Sell Your Products Online

1. Selecting an Online Platform for Your Sales Is One Beneficial Way to Market Your Products Online

Selecting an online platform that works for your business is one way to market your products online. There are many social media platforms and websites which are on the internet but finding the one online platform which works for you is a sure way to market online.

Finding the best platform for your business is essential. This is because that’s where your money is and also where you get your customers. So, finding a platform that works effectively for you is a good way to market your products online.

2. Sending Free Samples to Influencers Is A Good Way to Market Your Business Online

In Nigeria, the internet is packed with social media influencers, influential bloggers, journalists, entrepreneurs, and even vloggers from a wide range of industries and niches. So, being in contact with these people is also a sure way to build and sell your products online.

Contacting social media influencers with a good amount of audience is a way to market online. This is because, with their high amount of followers, you can get a good amount of audience. More so, people who are interested in your products can contact you to do business with them.

3. Network on Social Media Groups

Online discussion forums and social media groups are great places to share industry tips and advice, answer questions, and acquire a customer or two.

You can use Google or Facebook to find active forums and groups that directly relate to your niche. When posting, ensure you are not breaking any rules when you promote your brand or products.

4. Experimenting With Google Ads Is Also a Good Way to Market Your Product Online

Google Ads is Google’s hugely popular pay-per-click advertising network that allows online retailers or small businesses to place advertisements on nearly every Google search results page, YouTube video, and partner website.

The beauty of Google Ads lies in its speed and massive reach. Because a lot of people use Google every minute of the day, it is a good way and platform to sell your products and reach a large targeted audience.

5. Have a Good Customer Service

This cannot be stressed enough. The key to having good sales especially online is having a good diplomatic and polite conversation with your customers.

A lot of small businesses keep wondering why their business is not booming and making sales. Well, the answer to that is your customer service. If you want to sell your products online especially in Nigeria, you have to have good communication skills and your customer service should be top-notch. Learn to build a loyal and healthy relationship with customers for future patronage and referrals.

6. Selling the Benefits Not the Feature of Your Product Is another Way to Market Your Products Online

Paint a beneficial picture of your products to your consumers. A lot of upcoming entrepreneurs fall into this category, not knowing the benefits of their products. Most just post without knowing what their marketing is all about.

Small business owners fail to realize and understand that people usually research products before purchasing those products. All they need from you is a tangible reason to buy that product from you, which is where selling the benefits of that product comes in. Do not sell what your customers already know rather, dive deeper into your products and find benefits of that products and find ways it helps solve consumers’ problems.

7. Share the Load with Affiliate Marketers

Affiliate Marketing is a type of marketing where there is a party who gets his profit by helping companies market their products to a larger audience. These affiliate marketers do not have to have a huge fan base or followers on all social media, they know the products and who to sell them to.

So, another good way to sell your products online is by sending some of your products to an affiliate marketer who knows what he or she is doing. This is another way to sell your products online for free because most at times, these affiliate marketers add their profit on the prices of the goods and they are paid instantly after you get your customers.

8. Sell a Wide Range of Products

How will you know what moves best if you do not give your customers variety? Having a wide range of products will give you a better edge out there, plus, you give the impression that you are the go-to person for all your customer needs.

Having varieties of products is very essential if you want to sell well online. Be limitless, but do not overdo it.


It will be sad to know that you wasted all your funds and data on digital marketing just to come out unproductive. This is when giving up becomes quite understandable.

But then, with some of the points above, you will be sure to gain a good audience online. You could also get a good amount of profit with these best ways to market your products online in Nigeria and also out of Nigeria.

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