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It’s an online world and one amazing thing about it is the worldwide reach. Everything is accessible to anyone just at the click of the mouse or the tap on your screen. It has the ability to create huge social networks in minutes and to put you in touch with thousands of people in a fraction of a second. With this, you can market your business online without any hindrance.
Every entrepreneur needs visibility and a reach to their target audience. Online marketing does that well. There are two ways to do that; spending a lot of time or a lot of money. Most people have access to the former, which is why I am going to share tips on how to market your business online for free.
How To Market Your Business Online For Free
To market your business, you need to know about the following;
- Email marketing
- Social media marketing
- Search Engine Optimization
- Content marketing
This started out as a diary-style entry but lately, it has been incorporated into websites for many businesses.
It involves creating a blog or website with the intent of depositing writing, designs and other media by self-publishing.
An entrepreneur that wants to get visibility for their business online should create a blog and follow through with it.
It does not matter how small your business is, blogging helps build trust and establish clout in your industry. So long as your content is valuable and has expert information, your potential customers get to see the knowledge you have gained in your field. You can read how to establish one here.
2. Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
How does this help your business?
It helps you reach your customers in real-time as potential customers engage in emails nowadays. It allows targeted messaging and it is free (except you want some premium packages.)
3. Social Media Marketing
Social media is becoming more popular for researchers and practitioners.
Let’s check a definition. Social media marketing is the use of social media platforms to promote a product or service.
There are lots of ways for social media marketing to be effective; YouTube is a place to upload tutorials or videos of your product and services, Instagram is a platform to build your niche, and lots more.
Social media is more than a platform to socialize now, it’s a place to make money too. Network while socializing and build your niche and your target audience will find you.
4. Search Engine Optimization
Every business owner that is interested in visibility (which I know you are) should know about SEO.
What does this mean and how does it market your brand and content?
This is a good question.
SEO involves multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position and ranking in search engines—which is why it’s called “search engine optimization.”
I mentioned earlier how most business owners have lot of time to spare in relative to lot of money. SEO involves your time and learning the tactics and step by step ways of optimizing search engines.
It builds reach and qualified traffic without directly paying for it.
This is one important “how” to market your business online.
5. Content Marketing
‘Content marketing’ isn’t just about blogs, articles, or social media.
It is much more than that.
It is the format of your business content, a long term strategy that uses content to create and build strong relationship with your audience, improve engagement, branding and hone their attention.
This is a sure bet to getting returns from marketing your business online. It all boils down to the kind of content put out though.
Good content is original, actionable, answers a question thereby providing solutions. It is creative, unique, concise and formatted properly.
This is what should be marketed.
Online marketing’s importance for businesses can’t be ignored. In fact, it has now become a focus, an important one even for most entrepreneurs as you look to reach customers online and grow sales.
Start marketing, increase your branding and build your search Engine Optimization skill.
You are on a journey to sales.