These 7 C’s of Communication Will Help You a Lot

These 7 C’s of Communication Will Help You a Lot

The 7 C’s of communication are sets of guidelines and principles for effective written and spoken words. However, communication is an inseparable act of our everyday activities.

Hence, the main aim of the 7 C’s of communication is targeted at enhancing a quick understanding of what Is been communicated. 

What are the 7 C’s of Communication?

1. Clarity

It’s difficult for the human brain to assimilate series of complex words at the same time. Hence, clarity as a key factor of the 7 C’s of communication entails your spoken or written words are not ambiguous. The simplicity of content helps to reduce uncertainty while communicating.

Perhaps, you have lots on your list to communicate, begin with grouping your words into sections to aid a quick understanding of your listeners. Learn more about the tips for effective communication.

2. Concise

Almost everyone is guilty of violating this principle of communication. However, been concise implies you go straight to the point without the inclusion of the needless. To master this act, you must value your listener’s time and be disciplined not to waste it with unending talks. Learn to be brief and communicate the necessary words.

This reminds me of how I messed up my project presentation due to my inability to summarize my points within the allocated time slot. Unknowing to me, I kept on speaking about what I felt was important. Not until I decided to go into my presentation proper, then I realized I had a few minutes left. I lost my composure immediately because I had not made emphasis on what my presentation was all about in detail. The supervisors and listeners assumed I wasn’t prepared and asked me to leave the podium. But that wasn’t the case. Rather the issue was my lack of conciseness.

3. Complete

No one is propelled to take action when what has been communicated is incomplete. The next course of action of many listeners is to discard what has been heard. Immediately assume you’re simply entertaining them.

Also, suspense kills the eagerness to listen or read further. Hence, complete as one of the 7 C’s of communication ensure that all communicated words are whole encompassing all the necessary details.

4. Correct

This aspect of communication emphasizes the importance of structure and organization of grammar, diction, punctuation, and vocabulary while communicating. Ensure your words are well spelt, have no errors, and are pronounced correctly.

Incorrect spelling and pronunciation mislead the listeners and creates doubt concerning what has been communicated. Endeavour to cross-check your words before delivering them.

5. Courteous

Maintaining a good manner and regard for others while communicating saves you from the stress of arguing with them.

Always check out your tune while communicating because calm and gentle words are effective tools for convincing others and eliminating misunderstanding. Likewise, your physical behaviours such as your body language should portray respect for your listeners. 

A courteous attitude is crucial while communicating most especially those in charge of customers services in various organizations. Indeed, six out of every ten calls received are from customers who are angry and dissatisfied with a particular service. The best way to resolve their complaints is by responding to their needs with courtesy instead of responding harshly, aggravating their anger.

6. Concrete

The 7 C’s of communication also deal with the accuracy and reliability of what is being communicated. In essence, concrete means that your words are based on a precise source and not an assumption attempting to convince others.

Some years back, I was a victim of a false product advertisement communicated by a group of persons who claimed their products were antidotes for facial inflammations. Meanwhile, they were merely interested in the sales of products. Their information was not rooted in any reliable source. And lots of persons fell victims and experienced worse facial conditions than the Initial state.

7. Cohesive

Every statement communicated should aim at a particular objective and not be spoken haphazardly without focus. Therefore, been cohesive while communicating requires a flow and connection between words either spoken or written. 

You can attest to the fact that no one enjoys reading a novel in which its scenes are not well arranged with links from one story plot to another. This is because you end up been confused without understanding the main storyline of the book. 

How Do You Remember the 7 C’s of Communication?

Your brain gets to familiarize itself with the 7 C’s of communication as you read them frequently. Moreover, If you’re a salesperson, a boss at the office, or an employer. You must master these principles to maintain a mutual relationship in your business and office. Next, become Conscious, have these principles in your mind as you go about with your daily activities.

Finally, practising makes you remember the 7 C’s of communication faster. Don’t wait until you are asked to deliver a speech at the office or an occasion before you practice these keys. Start immediately with your family, friends, and neighbours. And to the larger society.


The application of the 7 C’s of communication is often difficult to practice all at the same time. But then, you can improve drastically through the realization that all the principles are interconnected. For instance, you need to state what you want to buy in a simple and brief manner, containing the exact details of what you want, well pronounced and communicated with etiquette to the seller. Likewise to every other aspect of life. 

Therefore, share with us some of your applications of the 7 C’s of communication in your daily activities.

7 Tips For Effective Communication

7 Tips For Effective Communication

Our world would be left in confusion if humans are unable to communicate with each other. In essence, effective communication fosters advanced social interaction which creates global and local development. It’s based on communication we’re able to express ourselves resulting in a lasting relationship, eliminating misunderstanding. Hence, communication goes beyond mere words and the transfer of information rather it entails we understand the emotions and intentions behind what is been communicated. That’s why it’s important all humans learn the tips for effective communication to prevent communicating haphazardly.

But Before That Let’s Consider Real-Life Experience

During last year’s Eid al-Fitr celebration. I accompanied my friend Mariam to pick up a few things from the market a day to the celebration. On entering the market we decided to patronize the first seller on the lane. So, we approached his shop and greet him. His frowned looks made us uncomfortable coupled with his harsh response to our greetings. Although we ignored his manners and assumed he was having a bad day.

Next, he brought out all the goods we requested, and we started bargaining. Within the twinkle of an eye, he flared up. According to him, we had under-priced his goods and were not ready to purchase the items. In no time he was asking us to leave his shop. I and Mariam in shock looked at each other and quietly took our leave.

However, on getting to the next seller, our experience with him was a total contrast to the first seller. The second seller welcomed us in a friendly manner. We bargained amicably and were ready to depart. Due to curiosity we stopped and inquire about the first seller attitude. He shook his head and replied; That’s how he behaves all the time, he lacks communication manners which is gradually affecting his sales.

At that moment it dawned on me that communication is one of the keys to success. Hence, in this post, I will be discussing seven tips for effective communication.

Here are the Tips For Effective Communication

1. Understand The Opposite Perspective

A large percentage of persons are quick to say whatever pops up in their minds. And express exactly how they think a situation should be addressed without considering what the listeners think and feels. Hence, for you to communicate effectively consider the reaction of your listener before speaking.

For instance, you want to convince an uncivilized man on the reason why he needs to embrace civilization. This might become a tug of war for you and perhaps result in an argument. At the same time, you can communicate effectively to him by understanding his perspective owing to the fact he had lived his entire life practicing certain kinds of lifestyle.

2. Focus Helps You Communicate Better 

Effective communication is achieved when the receiver understands what has been communicated otherwise, the aim of that communication is fruitless. How do you achieve this? Start by being focused, if possible maintain mutual eye contact while communicating, paying maximum attention to the non-verbal signs of your listeners.

Also, do away with every form of distraction and interruptions while communicating such as diverting from the subject, answering phone calls, excusing yourself to pick a thing or two, and lots more.

3. Applying the C’s of communication 

Applying the 7 C’s of communication promotes effective communication and also terminate the gaps and misunderstanding between individuals at workplaces, home, schools, and offices. These include: clarity, correctness, conciseness, courtesy, concreteness, consideration and completeness.

4. Study the Atmosphere While Communicating

The consciousness of your listener’s emotions enables you to communicate effectively. Always study their reactions as you speak, sad listeners will appreciate you more when your words communicated cheers them.

Instead of listening to a long boring speech, attempting to convince them to buy your products. It’s best you cheer them up first before asking them to buy your products.

5. Always Engage the listeners During Communication

This is another crucial tip for effective communication. Learn to carry your listeners along, avoid being the only one doing the talking. At regular time intervals, take a break and listen to what the other person has to contribute on the subject of discussion. 

6. Don’t Criticize When You’re on the Listening End

Communication is a two-way act that involves a listener and a speaker. Hence, when you happen to be on the listening side, be careful not to criticize or pass judgmental comments about the speaker and what is been communicated. This behavior results in disorderliness distracting the atmosphere. If you must make corrections do it with courtesy after the speaker is done talking.

7. Select Your Words Before Speaking

You shouldn’t speak because you feel like talking neither should you communicate from the standpoint of anger. Select the kinds of words you use in addressing various listeners to avoid igniting misunderstanding and creating the wrong impression.


Communicating effectively is crucial and applicable to all aspects of life from academic to business to family to friendship to career and personal life. Also, the tips for effective communication can be applied vice versa for both listeners and speakers. Lastly, avoiding distractions and interruptions during communication. Instead, learn to listen more and maintain focus.

Finally, head on to the comment section and share your previous communication experiences.

5 Tips That Will Make You a Better Listener

5 Tips That Will Make You a Better Listener

Listening is the act of concentrating and paying attention to action or sound. As simple as this might sound, how good are we at listening? Do we only hear what we choose to hear or do we listen actively with our ears, mind, and body while deciphering and comprehending information? At the end of the article, you should be learning five new tips to improve your listening skills.

The act of active listening can be the solution to so many communication errors in all phases of our lives. Imagine a world where parents actively listened to their children, children listened to their parents, leaders listened to their followers, couples mastering the act of active listening, or individuals like you and me being taught active listening in school. More than half of the problems of the world will be solved, if only we mind to know how to improve our listening skills. In addition, there will be less divorce rate, community conflict, and possibly fewer or no wars at all. The world will be a far safer place.

Mastering the skill of listening will not only help you communicate effectively professionally but also transform your relationships, friendships, and marriages.

Tips to Help You Improve Your Listening Skills

1. Practice Silence and Sound Exercise

With so much noise around us, paying attention to every single sound or concentrating during a long conversation has proven difficult. Practising listening to the silence and sound exercise every morning for five minutes will help sharpen your listening concentration before you start the day.

Silence Exercise

Get a quiet spot. Sit calmly and listen to the silence. Listen to yourself. Reset your ears to hear the quiet and stillness.

Sound Exercise

Every day, for a minimum of five minutes, pay attention to the sounds around you. Pick individual sounds out. This can be the sound of water running from the tap or the wind blowing or even the sound of you brushing your hair. This is a great way to start the day especially if you look forward to having a conversation or meeting. This will help you concentrate better during the session.

2. Face the Speaker and Maintain Eye Contact

Paying attention during a conversation can be very tiring, particularly if you have a short attention span, you might drift off easily. To curb this challenging situation, you should look straight at the speaker with your whole body and maintain straight eye contact throughout the conversation.

Following their body movements and eye contact will keep you at the moment thereby, enhancing your concentration to listen actively.

3. Visualize What the Speaker Is Saying

Listening is the missing half of communication. We have two ears and a mouth solemnly for this reason; we cannot communicate effectively when we are not fully listening to the person talking. While listening, look deeper into what the party is listening to. Try to feel what the speaker feels. Listen to the real message that he/she is trying to communicate but is not saying out. Put yourself in their shoes and picture every word they are saying and every circumstance or situation they are describing.

Also, pay attention to the nonverbal cues.

4. Ask Questions Only to Ensure Understanding

While you are supposed to be paying attention all through the conversation, make some gestures at short intervals to indicate you are listening. In fact, listening will demonstrate to the speaker you are in reality listening and present. When the speaker pauses during the conversation, ask clarifying questions only to ensure understanding. This will encourage the speaker to simplify further, thereby achieving the main aim of communication.

5. Don’t Impose Your Solutions

According to a research by Roland Barthes,

Listening can be understood on three levels: alerting, deciphering, and an understanding of how the sound is produced and how the sound affects the listener.

Roland Barthes

These stages of interpreting information while listening can differ from person to person. As a listener, you must keep a very open mind during a conversation. Do not interrupt or impose your judgments. Be attentive and relaxed even if you do not agree with the opinion of the speaker.

Taking a moment to decipher, understand and comprehend the message might shade more light on the matter. If you seem to have a different opinion after analyzing the message, give constructive feedback instead.


Listening, as straightforward as it might sound, is a skill most of us lack. We live in a world where listening will help us understand the other person and message, connect and build rapport, trust, and care.

Listening can be a useful skill for different problems, but it is essential to solving conflict, poor listening can lead to misinterpretations thus causing conflict or a dispute.

Wikipedia 2019

Make it a habit to actively listen. When you listen to yourself, you can listen to people better. True communication is listening. Finally, what method helps you listen better? Tell me in the comments section below. Thank you.

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