8 Best Ways to Sell Your Products Online In Nigeria

8 Best Ways to Sell Your Products Online In Nigeria

Social Media provides targeting capability, as well as reach and scale, at a lower cost than almost all other marketing channels. This makes it the best way to market your products online. People are on social media all day, every day. Every business owner, who can get customers who will buy his products regularly, is what makes his work complete which makes online marketing the best way to sell your products.

The best ways to market your business online may include ways like;

How to Sell Your Products Online

1. Selecting an Online Platform for Your Sales Is One Beneficial Way to Market Your Products Online

Selecting an online platform that works for your business is one way to market your products online. There are many social media platforms and websites which are on the internet but finding the one online platform which works for you is a sure way to market online.

Finding the best platform for your business is essential. This is because that’s where your money is and also where you get your customers. So, finding a platform that works effectively for you is a good way to market your products online.

2. Sending Free Samples to Influencers Is A Good Way to Market Your Business Online

In Nigeria, the internet is packed with social media influencers, influential bloggers, journalists, entrepreneurs, and even vloggers from a wide range of industries and niches. So, being in contact with these people is also a sure way to build and sell your products online.

Contacting social media influencers with a good amount of audience is a way to market online. This is because, with their high amount of followers, you can get a good amount of audience. More so, people who are interested in your products can contact you to do business with them.

3. Network on Social Media Groups

Online discussion forums and social media groups are great places to share industry tips and advice, answer questions, and acquire a customer or two.

You can use Google or Facebook to find active forums and groups that directly relate to your niche. When posting, ensure you are not breaking any rules when you promote your brand or products.

4. Experimenting With Google Ads Is Also a Good Way to Market Your Product Online

Google Ads is Google’s hugely popular pay-per-click advertising network that allows online retailers or small businesses to place advertisements on nearly every Google search results page, YouTube video, and partner website.

The beauty of Google Ads lies in its speed and massive reach. Because a lot of people use Google every minute of the day, it is a good way and platform to sell your products and reach a large targeted audience.

5. Have a Good Customer Service

This cannot be stressed enough. The key to having good sales especially online is having a good diplomatic and polite conversation with your customers.

A lot of small businesses keep wondering why their business is not booming and making sales. Well, the answer to that is your customer service. If you want to sell your products online especially in Nigeria, you have to have good communication skills and your customer service should be top-notch. Learn to build a loyal and healthy relationship with customers for future patronage and referrals.

6. Selling the Benefits Not the Feature of Your Product Is another Way to Market Your Products Online

Paint a beneficial picture of your products to your consumers. A lot of upcoming entrepreneurs fall into this category, not knowing the benefits of their products. Most just post without knowing what their marketing is all about.

Small business owners fail to realize and understand that people usually research products before purchasing those products. All they need from you is a tangible reason to buy that product from you, which is where selling the benefits of that product comes in. Do not sell what your customers already know rather, dive deeper into your products and find benefits of that products and find ways it helps solve consumers’ problems.

7. Share the Load with Affiliate Marketers

Affiliate Marketing is a type of marketing where there is a party who gets his profit by helping companies market their products to a larger audience. These affiliate marketers do not have to have a huge fan base or followers on all social media, they know the products and who to sell them to.

So, another good way to sell your products online is by sending some of your products to an affiliate marketer who knows what he or she is doing. This is another way to sell your products online for free because most at times, these affiliate marketers add their profit on the prices of the goods and they are paid instantly after you get your customers.

8. Sell a Wide Range of Products

How will you know what moves best if you do not give your customers variety? Having a wide range of products will give you a better edge out there, plus, you give the impression that you are the go-to person for all your customer needs.

Having varieties of products is very essential if you want to sell well online. Be limitless, but do not overdo it.


It will be sad to know that you wasted all your funds and data on digital marketing just to come out unproductive. This is when giving up becomes quite understandable.

But then, with some of the points above, you will be sure to gain a good audience online. You could also get a good amount of profit with these best ways to market your products online in Nigeria and also out of Nigeria.

This is the Correct Ways to Market Your Business Online

This is the Correct Ways to Market Your Business Online

It’s an online world and one amazing thing about it is the worldwide reach, everything is accessible to anyone just at the click of the mouse or the tap on your screen. In addition, it can create huge social networks in minutes and put you in touch with thousands of people in a fraction of a second. Every entrepreneur needs visibility and a reach to their target audience, online marketing does that well. There are two ways- spending a lot of time or a lot of money. Most people have access to the former, which is why I am going to share tips on how to market your business online without breaking a bank.

5 Ways to Market Your Business Online

1. Blogging

This started as a diary-style entry but lately, it has been incorporated into websites for many businesses.

It involves creating a blog or website with the intent of depositing writing, designs, and other media by self-publishing.

An entrepreneur that wants to get visibility for their business online should create a blog and follow through with it. However, it does not matter how small your business is, blogging helps build trust and establish clout in your industry. So long as your content is valuable and has expert information, your potential customers get to see the knowledge you have gained in your field.

2. Email Marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email.

More so, in its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

How does this help your business?

It helps you reach your customers in real-time as potential customers engage emails nowadays. In addition, it allows targeted messaging and it is free (except you want some premium packages.

Mailchimp and sendinblue are good bulk emailing channels that can be used to market your business online.

3. Social Media Marketing

Social media is becoming more popular for researchers and practitioners.

Let’s check a definition – Social media marketing is the use of social media platforms to promote a product or service.

Furthermore, there are lots of ways for social media marketing to be effective. YouTube is a place to upload tutorials or videos of your product and services, Instagram is a platform to build your niche and lots more.

Social media is more than a platform to socialize now, it’s a place to make money too. Network while socializing and build your niche and your target audience will find you.

4. Search Engine Optimization

Every business owner that is interested in visibility (which I know you are) should know about SEO.

What does this mean and how does it market your brand and content?

This is a good question. SEO involves multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position and ranking in search engines – which is why it’s called “Search Engine Optimization”.

I mentioned earlier how most business owners have a lot of time to spare relative to a lot of money. SEO involves your time and learning the tactics and step-by-step ways of optimizing search engines.

It builds reach and qualified traffic without directly paying for it. This is one important “how” to market your business online.

5. Content Marketing

Content marketing isn’t about blogs, articles, and maybe social media, it is much more than that. More so, it is the format of your business content, a long-term strategy that uses content to create and build a strong relationship with your audience, improve engagement, branding and hone their attention.

This is a sure bet to getting returns from marketing your business online. It all boils down to the kind of content put out though.

In addition, good content is original, actionable, answers a question thereby providing solutions. It is creative, unique, concise, and formatted properly. This is what should be marketed.


We cannot ignore the importance of online marketing on businesses. It has now become a focus, an important one even for most entrepreneurs as you look to reach customers online and grow sales.

Start marketing, increase your branding and build your search Engine Optimization skill.

You are on a journey to sales.

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