Communication is an inseparable act of our everyday activities. The 7 C’s of communication are sets of guidelines and principles for effective written and spoken words. Hence, the main aim of the 7 C’s of communication is to enhance a quick understanding of what is being communicated. 

What Are The 7 C’s Of Communication?

The 7 C’s of communication are a set of principles guiding communications to ensure they are effective. They are; clarity, concise, complete, correct, courteous, concrete, and cohesive. We will look at them one by one, and how to use them.

For other effective communication tips, you can check here.

1. Clarity

 It is difficult for the human brain to assimilate series of complex words at the same time. Hence, clarity as one of the 7 C’s of communication entails your spoken or written words should not be ambiguous. The simplicity of content helps to reduce uncertainty while communicating.

If you have a lot on your list, begin by grouping your words into sections to aid a quick understanding for your listeners. You can learn more about the tips for effective communication.

2. Concise

Almost everyone is guilty of violating this, among the 7c’s communication. Being concise implies you go straight to the point without including needless information. To master this act, you must value your listeners’ time and be disciplined not to waste it with unending talks. Learn to be brief and communicate the necessary words.

This reminds me of how I messed up my project presentation due to my inability to summarize points within the allocated time slot. Unknown to me, I kept on speaking about what I felt was important. Not until I decided to go into my presentation proper, then I realized I had a few minutes left. I lost my composure immediately because I had not made emphasis on what my presentation was all about in detail. The supervisors and listeners assumed I wasn’t prepared and asked me to leave the podium.

But that wasn’t the case, rather the issue was my lack of conciseness. You shouldn’t make the same mistake.

3. Complete

No-one is propelled to take action when what has been communicated is incomplete. The next course of action of many listeners is to discard what has been heard. Immediately assume you’re simply entertaining them. Also, suspense kills the eagerness to listen or read further. Hence, complete as one of the 7 C’s of communication ensure that all communicated words contain all the necessary details.

For instance, The news published regarding the fanfare area house celebrates #arewahouseat50 would’ve been meaningless if it were delivered incomplete. The reason has been that someone who wasn’t present on the day of the occasion would be unable to tell what activities were performed on that day, special guest in attendance, and the main purpose of the celebration. 

4. Correct

This aspect of communication emphasizes the importance of structure and organization of grammar, diction, punctuation, and vocabulary while communicating. Ensure your words are well spelled, contain no errors, and are pronounced correctly.

Incorrect spelling and pronunciation mislead the listeners and creates doubt concerning what was communicated. Endeavor to cross-check your words before delivering them.

5. Courteous

Maintaining a polite manner and high regards for others while communicating saves you the stress of arguing with them. Always check out your tone while communicating, because calm and gentle words are the most effective tools for convincing others and eliminating misunderstanding. Likewise, your physical behaviors such as your body language should portray respect for your listeners. 

A courteous attitude is crucial while communicating most especially those in charge of customer services in various organizations. Indeed, six out of every ten calls received are from customers who are angry and dissatisfied with a particular service. The best way to resolve their complaints is by responding to their needs with courtesy instead of responding harshly, aggravating their anger.

6. Concrete

The 7 C’s of communication also deal with the accuracy and reliability of what is being communicated. In essence, concrete means that your words are based on a precise source and not an assumption attempting to convince others.

Some years back, I was a victim of a false product advertisement communicated by a group of persons who claimed their products were antidotes for facial inflammations. Meanwhile, they were merely interested in the sales of products. Their information was not rooted in any reliable source. And lots of persons fell victims and experienced even worse facial conditions all as a result of the false information communicated.

Related: How To Read Like a Fact-Checker

7. Cohesive

Every statement communicated should aim at a particular objective and not spoken haphazardly without focus. Therefore, being cohesive while communicating requires a flow and connection between words either spoken or written. 

You can attest to the fact that no-one enjoys reading a book whose chapters are not linked to one another. This is because you might end up being confused without understanding the main storyline of the book. 

How Do You Remember The 7 C’s Of Communication?

Now that you learned all about the 7 C’s of communication, how do you remember them?

Your brain gets to familiarize yourself with the 7 C’s of communication as you read them frequently. Moreover, If you’re a salesperson, a boss at the office, or an employer, you must master these principles to maintain a mutual relationship in your business and office.

The next step is to become conscious. Have these principles in your mind as you go about with your daily activities. Finally, practicing makes you remember the 7 C’s of communication faster. Don’t wait until you are asked to deliver a speech at the office or an occasion before you practice these keys. Start immediately on your family, friends, and neighbors.

Conclusion

It is often difficult to practice all of the 7 C’s of communication at the same time. But then, you can improve drastically through the realization that all the principles are interconnected. For instance, you need to state what you want to buy in a simple and brief manner, containing the exact details of what you want, all well pronounced and communicated with etiquette to the seller. This is the same in every other aspect of life. 

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